Strive

Turning Small Wins into Lasting Habits

Haptic Motivation

Personalized Habit Loops

Service

UX and UI Design

Sector

Health Tech & Fitness

Year

2025

A behavioral design–driven habit-building app with an IoT smart ring that uses haptic feedback to boost motivation, consistency, and emotional well-being. 

A behavioral design–driven habit-building app with an IoT smart ring that uses haptic feedback to boost motivation, consistency, and emotional well-being. 

  • 66% of people fail to stick to new habits beyond 3 months.

  • Most habit apps focus only on reminders, ignoring emotional triggers and motivation dips.

  • Existing tools lack real-time, physical reinforcement leaving a gap between intention and action.

The Problem

The Problem

While the habit-forming app market is saturated with trackers and reminders, none combine emotional insights, behavioral science, and real-time haptic feedback from a wearable to address both motivation and consistency.

While the habit-forming app market is saturated with trackers and reminders, none combine emotional insights, behavioral science, and real-time haptic feedback from a wearable to address both motivation and consistency.

A behavioral design–driven habit-building app with an IoT smart ring that uses haptic feedback to boost motivation, consistency, and emotional well-being. 

The Problem

While the habit-forming app market is saturated with trackers and reminders, none combine emotional insights, behavioral science, and real-time haptic feedback from a wearable to address both motivation and consistency.

  • 66% of people fail to stick to new habits beyond 3 months.

  • Most habit apps focus only on reminders, ignoring emotional triggers and motivation dips.

  • Existing tools lack real-time, physical reinforcement leaving a gap between intention and action.

The Solution

The Solution

The Solution

AI-Driven Habit Coaching

AI-Driven Habit Coaching

AI-Driven Habit Coaching

  • Learns your patterns and adapts habit plans to your motivation cycles.

  • Offers behavioral nudges at moments when you’re most likely to take action.

  • Learns your patterns and adapts habit plans to your motivation cycles.

  • Offers behavioral nudges at moments when you’re most likely to take action.

  • Learns your patterns and adapts habit plans to your motivation cycles.

  • Offers behavioral nudges at moments when you’re most likely to take action.

Haptic Feedback Ring

Haptic Feedback Ring

Haptic Feedback Ring

  • Delivers gentle vibrations to encourage action when motivation dips.

  • Reinforces “micro-rewards” in the brain through sensory feedback.

  • Delivers gentle vibrations to encourage action when motivation dips.

  • Reinforces “micro-rewards” in the brain through sensory feedback.

  • Delivers gentle vibrations to encourage action when motivation dips.

  • Reinforces “micro-rewards” in the brain through sensory feedback.

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Emotional & Behavioral Insights

Emotional & Behavioral Insights

Emotional & Behavioral Insights

  • Tracks mood, energy, and habit performance to identify triggers.

  • Uses this data to recommend personalized habit loops.

  • Tracks mood, energy, and habit performance to identify triggers.

  • Uses this data to recommend personalized habit loops.

  • Tracks mood, energy, and habit performance to identify triggers.

  • Uses this data to recommend personalized habit loops.

Gamified Progress & Social Motivation

Gamified Progress & Social Motivation

Gamified Progress & Social Motivation

  • AI-powered alerts for symptom flare-ups and potential risks.

  • Helps you act early, reducing both stress and long-term health complications.

  • AI-powered alerts for symptom flare-ups and potential risks.

  • Helps you act early, reducing both stress and long-term health complications.

  • AI-powered alerts for symptom flare-ups and potential risks.

  • Helps you act early, reducing both stress and long-term health complications.

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TECHNOLOGY USED

TECHNOLOGY USED

TECHNOLOGY USED

EMPATHIZE

Understanding the potential

Understanding the potential

Understanding the potential

Impact Potential

Impact Potential

  • 3x higher consistency rates compared to standard reminder-based apps (based on behavioral science studies).

  • Potential to help millions of people struggling with lifestyle diseases caused by poor habit adherence.

  • Emotional reinforcement makes users 80% more likely to sustain habits over 6 months.

  • 3x higher consistency rates compared to standard reminder-based apps (based on behavioral science studies).

  • Potential to help millions of people struggling with lifestyle diseases caused by poor habit adherence.

  • Emotional reinforcement makes users 80% more likely to sustain habits over 6 months.

  • 3x higher consistency rates compared to standard reminder-based apps (based on behavioral science studies).

  • Potential to help millions of people struggling with lifestyle diseases caused by poor habit adherence.

  • Emotional reinforcement makes users 80% more likely to sustain habits over 6 months.

Expectations

Expectations

  • People lose motivation when they don’t see immediate rewards.

  • Accountability feels stronger with physical cues than digital notifications.

  • Habits stick when emotional satisfaction is tied to progress tracking.

  • People lose motivation when they don’t see immediate rewards.

  • Accountability feels stronger with physical cues than digital notifications.

  • Habits stick when emotional satisfaction is tied to progress tracking.

  • People lose motivation when they don’t see immediate rewards.

  • Accountability feels stronger with physical cues than digital notifications.

  • Habits stick when emotional satisfaction is tied to progress tracking.

“I stop using the app the moment it feels like a chore.”

“I stop using the app the moment it feels like a chore.”

“I don’t want to be reminded I broke my streak—it just makes me feel worse.”

Design Decisions

Design Decisions

Every design choice was aimed to reduce anxiety and build trust

  • Behavioral Science at Core – Based on B.J. Fogg’s behavior model (motivation + ability + prompt).

  • Calming Visual System – Encourages a positive, non-judgmental environment.

  • Seamless IoT Integration – Data sync between app and ring for effortless tracking.

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DESIGN PROCESS USED

Design Thinking

DEFINE

Framing the right problem

Framing the right problem

To translate research into actionable design direction, I synthesized insights into a clear user persona and mapped out their emotional journey across typical habit-forming experiences. 

To translate research into actionable design direction, I synthesized insights into a clear user persona and mapped out their emotional journey across typical habit-forming experiences. 

POV STORY PERSONA 1

Rishi, a 29-year-old marketing manager, needs real-time data and progress tracking for his workouts because he wants to independently customize his fitness routines with precision and without relying on generic AI recommendations.

POV STORY PERSONA 2

Rebecca, a remote-working student who values productivity, needs a way to stay physically active without feeling unproductive, because she associates movement breaks with a loss of control over her academic goals.

Customer Journey Map

Customer journey mapping was used to visualize the user’s end-to-end experience, highlighting pain points and opportunities. 

IDEATE

Imagining Reflective Solutions

Based on the user insights and emotional gaps identified, I framed a set of
How Might We (HMW) questions to guide solution thinking

HMW 1

How might we give quick workout feedback without interrupting what someone’s doing?

HMW 2

How might we help people easily make and follow their own workout plans?

HMW 3

How might we show weekly progress in a way that makes it easy to learn and improve?

HMW 4

How might we fit light physical activity into busy work or study time without being distracting?

KEY FEATURES FROM

Crazy 8 Ideation Technique

Tracking & Feedback

Haptic feedback

Lock screen progress

Real-time progress

Smart insights

You vs You comparison

Motivation & Rewards

Level achievement feedback

Weekly challenges

Gamified levels

Productivity leaderboard

Planning & Personalization

Workout builder

Chat-based planner

Mood-based prompts

Journal

PROTOTYPE

Building Intuitive Interfaces

In this phase, the goal was to develop low to high-fidelity prototypes
that reflected the user’s emotional journey.

TEST

Validating with real users

In the final round of formative testing, a structured 5-act approach was used to evaluate high-fidelity prototypes with users. Key feedback led to meaningful design refinements. Users appreciated the emotional tone, layout clarity, and goal-based navigation. However, several usability gaps were identified

The Conclusion

The Conclusion

The Conclusion

This project reaffirmed that when design listens deeply to emotion, it not only solves problems, but builds habits that truly stick.

This project reaffirmed that when design listens deeply to emotion, it not only solves problems, but builds habits that truly stick.

This project reaffirmed that when design listens deeply to emotion, it not only solves problems, but builds habits that truly stick.

Thank You!

Thank You!

Thank You!

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