Architects don't design walls.
They coordinate what people never notice
INDIA'S BEST PROJECT '24
I frame the problem
before designing the solution
At Bajaj, the brief was "fix the design system." The real problem was that designers weren't using it because the architecture was broken, not the aesthetics.
Diagnosing the difference meant rebuilding from the foundation. 350+ components. 12+ teams. Actually adopted.
I design for the person in the moment, not just the "ideal user"
A Chaayos customer at a kiosk isn't browsing. They have seconds, a queue behind them, and a specific thing they want.
The idea was to make their choice effortless and make the next step feel natural. 30% increase in sales orders. IDBA Award 2024.
I am trained to handle
10 things at once
Architecture trained me to think systems, structures and constraints simultaneously. That's how I work in a room with 25 product owners fighting for real estate
I can hold the business logic, the user logic, and the technical constraints at the same time. 244M annual web visits. Homepage redesigned once.
