Service
UX and UI Design
Sector
FemTech
Year
2025
That’s over 200 million women living with symptoms that impact physical, mental, and reproductive health.
This leads to years of unmanaged symptoms, emotional distress, and long-term health risks.
Anxiety, depression, and low self-esteem are common yet often overlooked in treatment plans.
AI That Knows You
Machine learning adapts to your unique symptoms, cycle patterns, and lifestyle.
Delivers hyper-personalized health plans because PCOS impacts no two women the same way.
Building Better Habits
Micro-goals and gentle nudges that encourage consistent lifestyle changes.
Uses behavioral science to turn healthy choices into lasting habits.
Mind + Body Care in One Place
Combines physical health tracking with emotional well-being support.
Chat-based emotional check-ins powered by empathetic AI for real connection.
Predicting Before It’s a Problem
AI-powered alerts for symptom flare-ups and potential risks.
Helps you act early, reducing both stress and long-term health complications.
From research and interviews, we learned:
Calming color palette to create a safe, welcoming feel.
Conversational interface for approachable, human-like interactions.
Modular design system for future scalability to other health conditions.
Fragmented Experience
Women use 3–4 separate apps for tracking cycles, symptoms, fitness, and mental health.
Lack of personalization
AI/ML potential is underutilized; most advice is one-size-fits-all.
Minimal Emotional support
PCOS management is as much emotional as it is physical, yet this aspect is often ignored.
Existing solutions often take a one-size-fits-all approach, overlooking the need for personalized, behavior-driven support tailored to individual user journeys.
