Venture Catalysts | Website Redesign

Venture Catalysts | Website Redesign

Venture Catalysts | Website Redesign

Service

Website Redesign

Sector

Finance

Year

2023

ABOUT THE PROJECT

ABOUT THE PROJECT

ABOUT THE PROJECT

Project Overview

Project Overview

Project Overview

Established in the year 2016, Venture Catalysts++ is India's first multi-stage VC dedicated to creating the world's most prominent startup ecosystem. Our global presence is established across a total of 50+ cities in countries such as UAE, USA, UK, Singapore, Luxembourg, Thailand, Canada, Eastern Africa, Zimbabwe, Hong Kong, and Southern Africa.

PROBLEM STATEMENT

PROBLEM STATEMENT

PROBLEM STATEMENT

I led the redesign of the Venture Catalysts website, with a primary focus on creating an interactive and engaging user experience, as per the client's request.

I led the redesign of the Venture Catalysts website, with a primary focus on creating an interactive and engaging user experience, as per the client's request.

They wanted the site to incorporate dynamic animations and interactive elements to make it more visually appealing and user-friendly. I collaborated with my team to brainstorm creative solutions, ensuring the site not only met the client's expectations but also adhered to best design practices.

They wanted the site to incorporate dynamic animations and interactive elements to make it more visually appealing and user-friendly. I collaborated with my team to brainstorm creative solutions, ensuring the site not only met the client's expectations but also adhered to best design practices.

SOLUTION

SOLUTION

SOLUTION

AI would function as an assistant managing repetitive tasks like scheduling meetings, assigning roles and sending reminders.

AI would function as an assistant managing repetitive tasks like scheduling meetings, assigning roles and sending reminders.

The design introduces task specific cards, automated reminders, and integration with productivity tools like Notion and Google calendar to minimize cognitive overload and ensure shared understanding. This system improves upon the shortcomings of linear messaging systems by incorporating three features: task breakdowns, automated reminders, in addition to card-based threading. It thus resolves at least two ambiguities as well as inefficiencies that frequently affect group workflows

GROUNDING IN COMMUNICATION

GROUNDING IN COMMUNICATION

Cards act as anchors for task-related conversations, making them accessible and reducing message clutter.

Cards act as anchors for task-related conversations, making them accessible and reducing message clutter.

HCI and HHI Integration: Intentional AI activation ensures minimal intrusion while enhancing team dynamics.

HCI and HHI Integration: Intentional AI activation ensures minimal intrusion while enhancing team dynamics.

Seamless integration with productivity tools like Notion and Google Calendar eliminates platform-switching and enhances efficiency.

Seamless integration with productivity tools like Notion and Google Calendar eliminates platform-switching and enhances efficiency.

With a focus on clarity, consistency, and user empathy, my work spans projects like Chaayos’ award-winning self-order kiosk and POS system, the redesign of Venture Catalysts’ website, and the restructuring of Bajaj Finserv’s design system. I value thoughtful collaboration, clear communication, and a design process that balances user needs with business goals.

Priyanka Rathi

UI UX Designer

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